Advertising Rates
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2008 PDF Format
2008 Rate Card 13
Effective January 2008
Full-Run Advertising Rates
(Black & White ROP)
|
Space |
1-TIME |
3-TIME |
6-TIME |
9-TIME |
12-TIME |
|
Full Page |
$5,075 |
$4,815 |
$4,795 |
$4,675 |
$4,520 |
|
2/3 Page |
4,080 |
3,985 |
3,840 |
3,790 |
3,620 |
|
1/2 Page Island |
3,560 |
3,450 |
3,365 |
3,310 |
3,225 |
|
1/2 Page |
3,280 |
3,135 |
3,060 |
2,995 |
2,930 |
|
1/3 Page |
2,170 |
2,110 |
2,065 |
2,025 |
1,950 |
|
1/4 Page |
1,815 |
1,780 |
1,730 |
1,685 |
1,625 |
|
1/6 Page |
1,380 |
1,335 |
1,295 |
1,260 |
1,210 |
|
Spread Rates |
|
1-TIME |
|
3-TIME |
|
6-TIME |
|
4 color |
$10,960 |
|
$10,795 |
|
$10,375 |
Spreads can be
used in computing frequency for other space units, but other
space units cannot be applied to the spread rates.
Mechanical Requirements |
|
Color Rates
|
Per Page |
Per Spread |
|
Four Color |
$1,595 |
See Spread Rate |
|
Std. 2nd Color |
$795 |
$1,075 |
|
Matched Color |
$995 |
$1,375 |
Metallic or
Special Color |
|
contact publisher |
|
Number of pages |
1 - 2 |
3 - 4 |
5 - 7 |
8 - 11 |
12 - 15 |
16+ |
|
% Discount
|
10% |
20% |
30% |
40% |
50% |
contact publisher |
|
Covers and Special Positions
|
Premium |
| Inside Front Cover |
15% |
| IFC & Facing Page |
10% |
| Inside Back Cover |
5% |
| Back Cover |
15%` |
| All other requested positions |
10% |
All covers must be four-color.
Premium on earned b/w rate. Publisher reserves right to select
ad location unless advertiser pays for premium position.
|
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