Bobcat Company has launched Bobcat Advantage, a series of online videos targeted at helping contractors compare Bobcat compact excavator performance, serviceability, and features with other manufacturers’ machines.

The 17 short videos compare Bobcat compact excavators in the 3.5- and 5-ton weight classes with similar models marketed by four competitors.

“It’s easy to read a spec sheet or a piece of literature and compare compact excavators on paper,” said Greg Rostberg, marketing manager for Bobcat Company. “The real test is how the machines perform under load… .”

The videos can be viewed at www.bobcatadvantage.com/learn.