NEW!!!
Better Roads Announces “Roady the Road
Builder™”
DES PLAINES, Ill., May 1, 2007--Better
Roads magazine is pleased to announce a community outreach
program available to companies involved in road and bridge
building, including readers, suppliers and manufacturers.
The program provides tools to inspire the next generation of
road builders.
Items include an educational coloring book
and t-shirt featuring the cartoon pickup truck character,
“Roady the Road Builder.”™ The items are designed to add
some fun to community events, open houses, employee family
events and local grade school educational programs.
 “Teaching
children how roads and bridges are built can inspire future
careers in construction,” says Mike Porcaro, publisher of
Better Roads. “These items serve as long-lasting reminders
appropriate for any activities or events involving young
kids.”
A 20-page coloring book tells the story
of “Roady the Road Builder™” and introduces children ages
3-7 into the world of road building and traffic safety. In
addition to the basic steps of road building, it covers
environmental concerns, safety issues and heavy equipment.
A companion to the coloring book is the
colorful “Roady” t-shirt available in five sizes from Youth
XS to Adult Small—a perfect gift for youngsters.
Aggregates Manager, the sister publication
to Better Roads, has offered a successful community outreach
program for the aggregates market for 10 years. It features
the character “Cubee the Aggregate.”
“Being an advocate for the markets we
serve is very important,” added Porcaro. “We believe the
Roady program, like our Cubee outreach program, makes it
easier for our readers to communicate with the youth of
their communities.”
For more information on the “Roady the
Road Builder™” community outreach program visit
http://www.jiminc.com/roady.htm, or call (800) 430-4540.
To learn more about the “Cubee the Aggregate” program visit
http://www.aggman.com/cubee/cubeemain.htm.
Better Roads is the authoritative source
for information on the construction and maintenance of
highways and bridges, serving more than 39,000 highway and
bridge professionals within government, contracting and
engineering firms. James Informational Media publishes
Better Roads and Aggregates Manager.
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