July 24, 2012
Erie, PA — Eriez has launched its revamped website, www.eriez.com, featuring a new layout and expanded content to deliver an easier-to-navigate, more beneficial online experience for visitors.
As an extension of Eriez’ market-based approach, the website employs a series of homepage billboards unique to each of the nine international sites. There is also a larger menu of sub-categories that includes aggregate, ceramics, chemical, coal, food, glass, minerals processing, packaging, pharmaceutical, plastics/rubber, and recycling. “The goal is to make it as quick and easy as possible for visitors to find solutions to the specific application challenges they face,” says Mike Latimer, corporate web services manager.
Users can also browse and search the list of all Eriez products from the site’s main menu bar. When a visitor can’t easily locate the information they are seeking, a search option, available from every page on the site, provides a quick solution.
Another new feature is the addition of static social media icons. Now visitors can easily link to Eriez’ Facebook, Twitter, LinkedIn, and YouTube pages to explore additional content and interact with the Eriez social media community.
The redesigned website now incorporates a built-in location recognition function, so visitors are automatically directed to the appropriate international affiliate site in their country’s native language. From the site’s homepage, users also have the ability to manually select from a menu of Eriez’ international sites.
“In addition to the new features and content, our redesigned website is jam-packed with all of the content previously available on eriez.com. Visitors can still find Eriez’ broad literature and video library, news releases, processing solutions/case studies, downloads and tools, and much more,” says Latimer. “We listened to users’ feedback and created a website that better meets their needs.”