In an effort to raise brand awareness and provide some comic relief for out-of-work construction workers, Volvo Rents launched its Hardhat Comedy Tour in November 2008 in Asheville, N.C. The show has since traveled to various cities across the United States. The shows are typically organized around charitable giving where attendees must bring donated items to support a charitable organization to be admitted. The comedy show in Asheville, North Carolina, raised more than one ton of non-perishable food items for Manna Food Bank, a local foundation providing meals for those in need.

Upcoming shows include:

• Bossier City, La. — Aug. 25
• Raleigh, N.C. — Aug. 2 
•  Albany, N.Y. — Sept. 19
• Charlotte, N.C. — Sept. 22
• College Station, Tex. — Oct. 2