Franklin, Tenn.-based Iron Search has expanded into the construction market.

“The goal is simply to help dealers reach new buyers and sell their inventory faster,” said David Greenberg, Iron Search president, in a press release announcing the expansion into the construction market.

Iron Search has recently been redesigned with new features, content, and service partners for improved user interface and expanded appeal for manufactures, dealers, and customers in the construction industry. Iron Search, one of the largest, most trusted remarketing outlets for buying and selling equipment online, reaches 5 million people with 70 million page views each year.

The site’s focus on construction comes on the heels of an exclusive partnership with IronPlanet, a long-time leader in construction equipment auctions. The exclusive partnership with IronPlanet allows Iron Search users to move inventory to IronPlanet for auction with a few, simple clicks. With the site’s built-in social media integration tools, IRONSearch.com clients can now display used equipment listings on their individual Facebook pages. This popular service is also enhanced with a mobile site.

Advertisers are discovering IRON Search’s unique, high-value audience, its best-in-class advertising technology, and its integrated approach to sponsor content. The site already boasts an impressive roster of advertisers, including John Deere, Case IH, New Holland, Samford Farm Machinery, Michelin, AGCO, Farm Credit Services, BASF, Cargill, Bayer, DuPont, Arctic Cat, Ford Motor Co., Syngenta, Pioneer, CENEX and many others.

“We’re adding new services to build value for our dealer partners and end-user audience on IRONsearch.com,” Greenberg said. “In the past 12 months, IRON Search delivered almost 200,000 leads to dealers and sold $2.1 billion in equipment, and we see those numbers climbing daily. As one of the leading destinations online for remarketing used equipment, our goal is to keep IRON Search simple, easy, and trusted…with the greatest reach in the industry and more innovations on the way.”