February 1, 2013
Fans of Gold Rush, Discovery Channel’s number one TV show, likely noticed a big difference this season with the addition of new equipment, which enabled Team Hoffman to bring in more gold than any other season.
Currently in its third season, the show focuses on Todd Hoffman, Dave Turin, Dakota Fred, and Parker Schnabel. In the season opener, Oct. 26, 2012, Dave Turin and Todd Hoffman divide Team Hoffman and manage two claims — Indian River and Quartz Creek. Turin invested in a KPI-JCI Cascade incline vibrating screen, which is commonly used in that geographic region. Hoffman took a riskier approach and invested in a trommel screen, which is less commonly used for rock and more commonly used for topsoil and compost. At the end of January, Hoffman shut down the defunct trommel screen and joined forces with Turin and his KPI-JCI Cascade screen on the Indian River claim.
“It will be interesting to see how the remainder of the season turns out,” said Lisa Carson, marketing manager for KPI-JCI and Astec Mobile Screens. “Discovery Channel has already promoted that one of the mining teams hits paydirt this season. Now that both Dave Turin and Todd Hoffman are using the KPI-JCI Cascade screen and conveyors on the Indian River claim, we are confident they will hit their 1,000-ounce target.”
Every Monday, KPI-JCI publishes a recap of Friday’s episode on its blog, www.factsfiguressolutions.com. The company also offers Gold Rush giveaways on its Facebook page, www.facebook.com/kpijci, and on Twitter, www.twitter.com/kpijci_ams.
“This is an incredible opportunity for KPI-JCI to market its brand and products on one of cable television’s most popular shows,” Carson said. “Last year, more than 3.5 million people tuned in each Friday to see what would happen next. We’re excited to promote our brand to all of these viewers and share with them the success of the KPI-JCI Cascade screen.”
Gold Rush airs every Friday at 9/8 Central. For more information about KPI-JCI and Astec Mobile Screens, visit www.kpijci.com.