“Our industry can no longer expect the customer to accept what we make,” Speck says. “We have to be willing to do what’s necessary to make the product that our customer wants and needs. If that means prescription blending and grading to very specific requirements and tight tolerances, then that’s what we’re going to have to be capable of doing. That’s the direction we’re headed. We are determined to diversify our markets into areas that aren’t a traditional lightweight market to allow us to grow our business and make good profits into the future.” AM