September 21, 2011
New Holland Construction is among the global brands featured at the “Fiat Industrial Village,” inaugurated this week in Turin, Italy. As the first multifunctional center in the Fiat Industrial world, the site will sell, support, and demonstrate New Holland Construction equipment, along with products from New Holland Agriculture, FPT Industrial, and Iveco.
The futuristic showroom will educate customers on the components and systems working beneath the exterior metal that together ensure the productivity customers expect from New Holland Construction. Also unique is the large product demonstration field, with specific areas to test different applications and machines. Visitors can even drive Iveco trucks on a 1,400-foot test track with 30- to 60-degree slopes.
The state-of-the-art facility includes a large service shop with the very latest in diagnostic equipment and tools. The shop is designed to complete the suggested maintenance quickly for customers to minimize their time and maximize machine life. In addition, the adjacent training center will provide specific courses and workshops for New Holland Construction dealership technicians, as well as for technicians from the other brands represented.
“Fiat Industrial Village provides a place where New Holland Construction customers can explore the excellence and industry capabilities as part of the Fiat Industrial family,” said Jim McCullough, CEO and president of CNH Construction, whose brands include New Holland Construction. “The facility is the most recent example of our commitment to these brands and the values we share.”
The newly opened center covers an area of more than 800,000 square feet, 250,000 square feet of which are covered, with an 86,000-square-foot space dedicated to vehicle exhibition. The location also includes an exposition of historical vehicles featuring technology advancements throughout the years, a retail store with branded merchandise, and a game room.
McCullough noted that visitors to Fiat Industrial Village will have opportunities to tour the nearby New Holland Construction plant in San Mauro and the adjacent FPT Industrial engine plant in Turin.