April 5, 2012
MSI has been in business in business since 1977 with niche technologies such as crane scales, aircraft load monitors, and more, that are now sought after and distributed throughout the world. Rice Lake says it plans to keep MSI manufacturing and operations at its current location, including all existing employees, and use the business’s broad customer base and product lines to supplement Rice Lake’s existing catalog and clientele.
Rice Lake’s says its purchase of MSI is strategic, as a way to grow portions of the business that are currently underserved. According to Rice Lake Vice President Mark Johnson Jr., “We’re always looking for opportunities to fill in the gaps, to expand our product offering and serve customers that we haven’t been able to in the past,” Johnson Jr. said. “MSI was one such opportunity where all of the pieces seemed to fit together well.”