Small Operation, Big Expectations
Southwest Rock Products uses common-sense ideas to keep production up and costs down.
by Kerry Clines, Senior Editor
Times are tough for aggregate operations these days, but Southwest Rock Products, headquartered in Queen Creek, Ariz., hasn’t changed anything about the way it operates its company. According to Managing Partner Chris Reinesch, Sr., operations have been running cost effectively since the company began.
“Nine years ago, we started this company on a shoestring,” says Reinesch, Sr. “I had a three-month lease on a piece of property.”
Today, the family-owned company has several aggregate plants and several mobile custom-crushing plants that produce just about any type of product that are used for a variety of construction projects ranging from roadwork to airport work to construction of the Arizona/Mexico border fence. How does the company continue to prosper and grow? According to Reinesch, Sr., it’s all about attitude and doing things the right way the first time.
Good product, good people
Probably first and foremost on the list is the quality and dependability of the product produced. “It’s neat to have an operation like Queen Creek where we can actually bring a customer out to see what we’re about,” says Chris Reinesch, Jr., sales and purchasing manager and son of the managing partner. “When they get that product on the job, they’re not worried about it because they know it will meet spec. They gain a lot of that comfort level over time because they can come out here to see how we run our operation. They know we’re not going to shortcut things.”
Making and keeping a good reputation with customers is extremely important in these poor economic times. “It’s a testament not only to our business, but also to the people working for us,” Reinesch, Jr. adds. “We have guys who come in half an hour early just to sit around and talk before they actually start working. It creates a family-type culture — everybody cares about what’s going on. They take a lot of pride in the business’ success.”
That attitude shows in the cleanliness of the plant. There are no parts or damaged pieces of equipment lying around, and the concrete slabs beneath the crushers and screens are clean. Even the warehouse is neat and orderly with everything in its place. “I have not seen another operation as clean and well maintained,” says Steven Hood, co-owner of the company and nephew of Reinesch, Sr., “and it’s like that 365 days a year.”
One of the ideas embraced by Southwest Rock Products is that the company operates Queen Creek plant with only 15 employees. “We’ve never had an extra body, that’s the way we operate,” Reinesch, Sr. says. He believes he has the best employees in the industry, but he also expects them to be able to do any job. “All the plant foremen I have work and are as dirty at the end of the day as the lowest guy on the totem pole.”
“We all work, and we all do everything,” Hood adds. “We built the office, warehouse, and shop ourselves. We don’t hire somebody else to come out and build something for us when we can do it ourselves, and everybody pitches in for the common goal. Our guys are willing to do anything at any time, and not just do it, but take pride in doing it. We have worked hard to get good people.”
Most of the plant’s mobile equipment is manufactured by Caterpillar. “I’ve always been a Cat individual,” Reinesch, Sr. says. “They make a wonderful piece of equipment, and when you have a dealership like Empire, you have support when you have a problem.” The company meets with representatives from the dealership on a weekly basis to discuss any problems, handle invoices, and stay up-to-date on any new equipment developments.
“Empire does rebuilds on our major components,” Hood says. “Any other maintenance, we do ourselves.”
The company is known for getting more hours out of its equipment than expected. “We have units out there that have 35,000 to 36,000 hours on them right now,” Hood says, “and we don’t anticipate getting rid of them. They’re still good machines.”
Reinesch, Sr. attributes the plant’s well-maintained equipment to his employees and the business’ family-type culture. He expects his employees to do what’s right and take care of the equipment, and they do.
Digging deeper for profits
When Southwest Rock Products leased the Queen Creek plant property, it was on the heels of another aggregate operation that believed the area was practically mined out and had only a couple of years worth of aggregate left, but Reinesch, Sr. had other ideas. “We’re doing things here that nobody in this area has done,” he says. “Typically, everybody has taken 30 or 40 feet off the top and that’s it. Right now, our deepest pit is 180 feet. I probably have 20 years of remaining reserves.”
Reinesch, Sr. considers the plant’s trommel to be the most important piece of equipment they have. “It allows us to mine the high clay-content material,” he says. “It’s made by Fisher Industries and is a remarkable piece of equipment. This entire plant is built by Fisher Industries. We tell them what we want, and they make it for us.”
In addition to providing aggregate for contractors in the asphalt and construction industries, the Queen Creek plant hosts three ready-mix producers on site. “We give the ready-mix companies limited space,” Reinesch, Sr. says. “We try not to allow bigger areas because it consumes too much surface, which obviously takes up pit area. Our job is to produce their aggregate, sell it to them, and deliver it to their site efficiently.”
The company uses bottom-dump trucks, which dump the aggregate through a bridge directly over the ready-mix plants’ stockpiles. “This is a very cost-effective way of delivery which is passed on to our in-house customers,” Reinesch, Sr. says. “It’s just that simple.”
Dealing with regulations
Like all aggregates operations, Southwest Rock Products deals with the Mine Safety and Health Administration (MSHA). Reinesch, Jr., who handles all company dealings with MSHA, says that things have changed with MSHA the last couple of years. The standards of enforcement are becoming stricter and each inspector sees things a bit differently, making it difficult to stay ahead of the curve.
“However, we have an exemplary record when it comes to,” he adds. “We take pride in what we do here, and the last thing we want is for these guys to come in here and find something we missed. We’re doing what we absolutely need to do to make sure we provide a safe work environment.”
The company works with its neighbors and other agencies to meet all required standards. “We, as an industry, need to be better stewards about longevity and how people respect us,” Reinesch, Sr. says.
Environmental Protection Agency (EPA) standards are extremely strict in Maricopa County, where another of the company’s plants is located. So, the company has adopted the stricter EPA standards and tries to implement them in all of its plants, knowing that those standards will soon encompass the entire state.
As for noise, almost everything is below ground level at Queen Creek, so most of the noise goes up instead of out. “The nearby homeowners love us,” Reinesch, Sr. says. “They understand industry, they understand they need us, they understand we’re going to dig holes, but they also understand we are a company that cares. They can drive by and see that we take care of our plants.”
“They had the opportunity to see the people who had the property before we had it,” Hood adds. “We cleaned it up. It’s amazing how the property changed.”
Southwest Rock Products even has a plan for leftover concrete from the ready-mix companies. “These retaining walls are made from leftover concrete,” Reinesch, Sr. says. “It’s an unbelievable way to go, and it doesn’t really cost anything. The ready-mix companies buy the forms and the molds. Then all we do is set them up and tear them down.”
When leftover concrete can’t be used for the retaining wall or comes in late in the day, it is simply run back through the crusher.
Doing things the right way
Reinesch, Sr., boils the success of his company down to one thing . . . doing things the right way. “If you ask your people to follow and support your culture, you can expect to enjoy a very successful business,” he says. “It will give you good maintenance, quality production, cleanliness of the plant, and ultimately, an impeccable safety record. That’s the best success story.”
Queen Creek Equipment List
- Custom built structures with Svedala VGF (2)
- Overland conveyor (1,600 feet by 42 inches)
- H4000 Svedala cone
- E1Jay 54-inch rollercone 2
- H4000 Svedala Cone
- 26 x 36 Svedala jaw
- 26 x 50 Pioneer track jaw
- Pioneer 6 x 20 screens (3)
- Pioneer 6 x 16 screen
- Lime silos (2)
- 36-inch twin screws (4)
- 30-inch single screws (2)
- Fisher 36” log washers (2)
- Fisher trommels (2)
- 36-inch x 18-foot coarse material washers (4)
- 4 x 8 buzzer screen
- Westec 35-foot thickener
- AzFab 40-foot thickener
- AzFab durability cell (2)
- Krebs cyclone (2)
- Caterpillar generators (3)
- Caterpillar 988H loaders (2)
- Caterpillar 988F loaders (2)
- Caterpillar 980H loaders (2)
- Caterpillar 140G motor grader
- Grove 50-ton rough terrain crane
- Caterpillar 943 forklift
- Caterpillar 420E backhoe
- Caterpillar D8T dozer
- Caterpillar D9T dozer
- Custom-built bridges for aggregate delivery to batch plants (4)
- Fisher Industries conveyors
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