Terex Washing Systems launches new customer-focused website
Terex Washing Systems (TWS) launched a customer-focused website specifically for its washing products. The dedicated website follows the recent launch of the Terex Washing Systems product line in April 2012.
TWS is now the single provider of washing equipment within Terex and offers a broad product portfolio, including: sand wash and fines recovery plants, log washers, hoppers, feeders, conveyors, dewatering screens, static screens, and mobile, static, and modular rinsers. With the addition of combination plants and water management systems, customers will have the potential to work in many applications.
The website provides customers and distributors with easily accessible information, when and where they need it. The site’s design is clean and simple to help users intuitively navigate to the content they want.
Sean Loughran, Global Product Line Director for TWS, says, “We identified the need to create a dedicated website for the Terex Washing Systems business line to support our global customers and dealer network in more than 60 countries worldwide. The new TWS website is designed to meet the needs of prospective and current customers who are looking for Terex washing systems and other washing product information. Within a couple of mouse clicks, customers can find the latest news, events, and marketing information they need. With its clean, uncluttered design, this site provides rich and dynamic content focused on providing easy access to our products and services.”
The initial site, www.terex.com/washing is in English, and, by the end of next year, will be launched in a number of other language variant sites to support the company’s global dealer and customer network in their local language.