VIDEO: Volvo features pint-sized equipment in action
At ConExpo-Con/Agg earlier this year, Volvo Construction Equipment announced that it was teaming up with Lego to create working models of two of its machines: the wheel loader and the haul truck. The collaboration marks Volvo’s 60th anniversary of the wheel loader, and kits are expected to be available later this year.
The models drew quite a bit of media attention during the big show in Las Vegas, and at Hillhead, Volvo took the initiative one more step with working models on display.
The remote-controlled toys were featured in a loader bucket full of gray Legos, which simulated rock in an aggregates operation. Two operators moved the machines around the ‘work zone.’ While the full-sized equipment on display at Hillhead certainly drew crowds, these miniatures seemed to draw plenty of attendees to the Volvo’s stand as well.
When it comes to marketing savvy, this partnership goes well beyond child’s play.
From our partners
Sandvik Construction’s extensive range of rock tools are world renowned for combining…
MORE FROM Aggregates Insider
Manufacturer news: McLanahan hosts first Frac Sand Processing School in Wisconsin; The Volvo Group sponsors Ocean Summit on Marine Debris; CEMA publishes 7th Edition Belt Conveyors for Bulk Materials; Superior Industries acquires Clemro Western Ltd.; Metso launches new global website; Xylem launches new online interactive dewatering platform; Eriez offers 5-Star Service Program; JCB Finance enters partnership with Bank of the West
SUBSCRIBE & FOLLOW
- Lower oil prices send mixed signals to frac sand producers294 Views
- Legislation stopping proposed Waters of the U.S. rule passes Transportation and Infrastructure committee with bipartisan support178 Views
- Bipartisan highway bill would tie federal gas tax to inflation, create transportation commission177 Views
- Lafarge and Holcim announce U.S. asset divestments required by Federal Trade Commission for merger144 Views
- Eagle Scout project rebuilds DeSoto State Park hiking trail from stone found in old quarry at park142 Views