Volvo Rents has hired Matt Tavianini as vice president of sales and marketing.

Tavianini, an 18-year veteran of the rental industry, will be responsible for implementing formal programs, systems, and processes to align and integrate the company’s sales and marketing functions.

Tavianini began his career as a branch manager with Hertz Equipment Rental before joining Volvo Rents in 2006 as the Mid-Atlantic district manager. Most recently, he served as a regional sales manager.