Bell exec offers more details on company’s North American re-entry

April 30, 2013

Neville Paynter, Bell NA’s managing director, stands beside the B50D, the company’s largest artic truck.

Following Bell Equipment’s announcement that the company’s articulated haulers will return North America, Bell NA Managing Director Neville Paynter discussed the details of the re-entry with our sister site, Equipment World.

The re-entry of Bell artic haulers into the North American market follows the end of a marketing agreement with John Deere Construction Equipment, which was completely amicable, Paynter told Equipment World. In the agreement, which began in 1998, John Deere branded the articulated haulers as their own.

Bell will begin its re-entry with the sale of its B35D, B40D, B45D and B50D, followed by the introduction of its B25E and B35E in January.

Bell Trucks North America will handle dealer training , parts and service. The company, which has $3 million in parts inventory, has plans to stock 60 trucks in the next three months, and, according to Paynter, dealers have ordered 22 more.

Bell Trucks America–formed with executives from Four Seasons Equipment in Houston, Texas–will head distribution of truck imports.

Four Seasons is Bell’s first U.S. dealer, with its territory in Texas, Louisiana and North Dakota.

“We also have active negotiations with dealers in California, Florida and North Carolina,” Paynter told Equipment World.

For more information about Bell’s re-entry into the North American market, read the full story at

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