Equipment Innovation: Customers, manufacturers chime in on leveraging customer feedback to upgrade equipment

Tina Grady Barbaccia

March 19, 2012

Deere, Case, Terex, and Bobcat customers and product experts talk about the process and how they influenced current and future equipment.

To read this digital exclusive section on customer feedback and the process these construction equipment manufacturers use for input, go to

To read, “Can You Hear Me Now,” a sister segment of the previous article about customers’ experience participating in the feedback programs and how their suggestions were turned into new/revamped features on construction equipment, go to


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