Immersive Technologies celebrates record year


December 18, 2012

Immersive Technologies, a provider of mining equipment simulators and operator training solutions, is celebrating their most successful year in the company’s nearly 20-year history with projections for another banner year in 2013. Revenue growth of 30.3 percent in 2012 follows accelerated investment in research, product development, technical support, professional services, and global locations. The global mining footprint of deployed Advanced Equipment Simulators has now reached more than 310 using more than 710 simulator training modules with approximately 200 global mining customers.

Trainer Productivity Station: centralized workstation that can connect up to five Advanced Equipment Simulators allowing a single trainer to manage up to five simulation training sessions simultaneously.

Immersive Technologies CEO, Peter Salfinger, said in a company press release, “We are proud that our accelerated levels of investment in the mining industry and our sole focus on mining, has translated into record levels or revenue in 2012. We see this as a vote of confidence from the global mining industry, that we are demonstrating strong results in making equipment operators safer and their employers more profitable. This success does not mean we will be slowing down. On the contrary, our growing success in the market place is supporting our continued high levels of investment servicing our customers and their needs for the long term.”


This year marked the launch of Immersive Technologies’ Complete and Scalable Solution, which offers mining operations a training model to ensure the highest levels of staff readiness and operational improvement, while taking advantage of a range of technologies to ensure cost effectiveness and throughput. This is done via blending eLearning, instructor-led training, and medium- and high-fidelity simulators, with customized content and curriculum to meet the needs of specific operations. This is further supported by a suite of tool and professional services exclusive to Immersive Technologies. Tools include: SimCloud, an online tool providing complete visibility over local or global simulation training activities; Global Operator Benchmarking, allowing benchmarking of equipment operators against global norms; and Trainer Productivity Station enabling mining operations to do more with the experienced trainers they already have.


Development and enhancement of professional services also reached new levels in 2012 as more training consultants, technical support technicians, and engineers were hired, and further investment was made in delivering on the high demand for Continuous Improvement Projects, Training Systems Integrations, Custom Mine Sites, and Trainer Advantage, the company’s trainer accreditation program with over 1200 certified trainers worldwide.


The company released a number of highly anticipated simulator training modules known as Conversion Kits, which include the following:

  • Atlas Copco MT6020 Underground Truck Conversion Kit,
  • Sandvik DD420 Underground Jumbo Drill Conversion Kit,
  • Hitachi 5600-6 Shovel/Excavator Conversion Kit,
  • Caterpillar 795F AC Truck Conversion Kit, and
  • Liebherr T282C Truck Conversion Kit.


Additionally, two major SimControl software upgrades were released to customers featuring numerous improvements. SimControl is the software at the heart of Immersive Technologies Advanced Equipment Simulators. Major software enhancements included graphics upgrades, automated trainee assessment features, targeted training features, electric cable management training, digging realism, extended operator error detection, 3D training session playback, extended reporting features, extended trainee real-time feedback, and environmental protection training features.


To house growing research and development activities, the Immersive Technologies headquarters in Perth, Australia was relocated to a large new facility. Staff numbers have increased in order to keep pace with development plans and growing sales volumes. The new global headquarters features a demonstration facility allowing visitors to experience, firsthand, the complete and scalable solution for operator development. The company has relocated to larger facilities in other global locations, including Indonesia and Chile, and opened new offices in Mexico and Peru.


“Our global presence is key to providing the absolute best service and support to our mining customers,” Salfinger added. “A recent customer survey indicated we continue to exceed expectations in customer support, however, we maintain a keen focus on ways to ensure customers continue to receive ever-improving levels of service and the maximum return on investment. Immersive Technologies will enter 2013 in the strongest state it has ever been in relation to its products, capabilities customer base, and financial performance. This is an exciting time for Immersive Technologies as we continue to build momentum on strong support from the global mining industry and major equipment manufacturers.” 


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