Yokahama Tire raising OTR tires 15 percent

Tina Grady Barbaccia

December 9, 2011

Yokohama Tire Corp. will implement a base price increase of up to 15 percent on all of its off-the-road (OTR) tires in the United States, effective Jan.1, 2012, due to what the company is citing “global supply pressures and elevated manufacturing and transportation costs.”

Gary Nash, Yokohama vice president, OTR sales, said tires shipped after Dec. 31 and back-ordered tires will include the new pricing. “We regret having to make another price adjustment, but find it necessary due to the costs of raw materials, such as natural rubber, that have remained at high levels,” Nash said in a written statement about the planned price increase. “It’s an ongoing challenge for the entire OTR industry, but Yokohama will continue to use the latest technologies, operational efficiencies, and environmental procedures to produce the best OTR tires at competitive prices.”

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