Yokohama Tire Corporation Announces Organizational Changes


January 5, 2009

FULLERTON, CA (Dec. 22, 2008) Takao Oishi, Yokohama Tire Corporation (YTC) president and CEO, today announced several organizational changes, including Jim MacMaster being named to chief operating officer (COO). Along with being COO, MacMaster will retain his current title of executive vice president, Business Division. According to Oishi, MacMaster will have day-to-day authority over all aspects of YTC™s business operations.


Oishi also announced that Jim Quinn was promoted from director, operations to vice president, operations. Several other changes in job scope and titles included:


     Dan King from vice president, sales to vice president, sales and marketing.

     Mark Chung from director, strategic marketing to director, corporate strategy and planning.

     Jim Mayfield from director, ADVAN® to director, business development.


The organizational changes will take effect January 1, 2009.


Reporting directly to MacMaster will be King; Quinn; Chung; Gary Nash, director, OTR sales; Shawna Lauzon, director, sales operations; and Dan Guiney, director, technical services.


Quinn, in addition to the Operations group he currently heads, will now assume responsibility for the MIS group.


Reporting to King (in addition to the Consumer and Commercial field sales organizations) will be Mayfield and Fred Koplin, director, marketing communications.


Reporting to Chung will be Product Planning, Product Mapping, Corporate Planning, Market Research and Motorsports.


Mayfield will continue to oversee ADVAN® along with new customer development, the Friend Tire relationship, operations in Mexico and various new business opportunities.


Additionally, the Credit Department will move out of the Business Division and become part of the Finance Group, reporting to CFO Satoshi Miyata.


Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama™s extensive product line, visit 


Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the Taking Care of Your Tires” section at

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